Marketing Plan Template Help - The Most Undervalued Component

If you use a marketing plan template or software to create your own plan, one of the best things you can do is create a foundation for consistent and include activities related to Search Engine Optimization (SEO ).

Search Engine Optimization by definition (Wikipedia) is: Search engine optimization (SEO) is the process of improving the visibility of web sites or web pages in search engines via "natural" or un-paid ("organic" or "algorithmic") search results. goal is to appear as a very possible on the first page of search results in search engines like Google, Yahoo, and Bing search phrases that include your business service or product.

There is a misconception about what it means for the SEO work ... It's not about ranking high in your company name (unless your company name exactly matches your service ).

look at an example of this. Suppose a company name Giant Demolition, Inc. and their web address is giantdemolition.com. When someone searches in Google search bar for P demolition , then giantdemolition.com would be better to come in first place!

Getting ranked for the exact website name is just a byproduct of performing simple tasks within the web site and does not mean that your website is properly optimized? This is particularly true for the a.com domain (unlike. net. org. info, etc. ).

Search engine optimization involves an action plan to rank high when people are looking for your type of product or service, rather than the correct company. Relatively, no one is looking for your company name in relation to the number of people looking for your type of product. Let's look at a real example to illustrate the point.

Let us take the example of a company that is a leader in its industry, and spends millions of dollars in advertising each year.

More than 33 300 people type in Papa Johns on Google, daily. It's a lot of people looking for a company name, but look how many people are looking for a product type ...

680 000 people a day type in the term pizza Google.

and even for industry leaders who advertises tons, they are sought by the name of less than 5% of all searches for their product. Believe me your small business is searchable by name much less than 5% of all searches for your type of product.

But get this, It does not matter !

You can catch people who are looking for your type of product or service and direct them to your website. The best time to capture new visitors when they are already on their computers searching for your exact product or service. Alternatively, the marketing campaign may include a giant billboard with your site in writing huge, but it is very difficult for people to remember the web address exactly right, if they do not even try to remember that after the front of the computer. much more direct approach with fewer opportunities for errors involving their goals, while they are looking for your product online.

After you achieve a high through Search Engine Optimization, and then with just a little consistent effort on a weekly basis can keep this ranking and can take you back several times with new customers every day for many years! That's the beauty of SEO, since the cost of maintenance is only a fraction of the cost as much to the cost of advertising in order to get paid the same amount of traffic to your site.

In our last example, do you know how much traffic # 1 search results for pizza gets? Well, the top result and it probably gets at least about 5,000 (~ 40% of Google search for true Search for the keyword pizza ) visitors per day terms of pizza ... for free. Alternatively, the # 1 paid search result at the time of this writing the exact search for pizza spends about $ 1.14 per click (), so you should spend $ 5,700 per day to get the same amount of traffic to their site!

This is the power of search engine optimization ...

Free vs $ 5,700 / day.

So, when it comes to choosing a marketing plan template, choose one that includes Search Engine Optimization can make a difference in your marketing success.